Jane Lyons, Director
I have been in the insights industry for a long time and worked extensively on both agency and client sides before setting up my own consultancy in 2002.
My final six years before going solo were spent heading up the Research function at Virgin Atlantic, and I have continued to work with both agency and client-side hats on since.
I have amassed a wealth of experience across the research spectrum, and I have worked on some fascinating projects along the way: from the dynamics of the residential steel market in South Africa, to airline seat, cabin and service development, to conducting brand & comms research for local charities to concept development of a social app for parents of young children, to managing complex international brand & customer satisfaction studies in the financial services sector.
I delight in the variety that this industry brings, and I delight in the use of insight to provide clarity for the organisations that I work with.
Jane Lyons, Director
“Jane is a great asset. She is a very strong researcher and strategic thinker”
Susan Miller, SVP Global Head of Insight & Intelligence, Christie’s
“Jane was incredibly professional, knowledgeable and really guided us with her expertise in this area. I’d have no hesitation in recommending Jane, and I’m already planning to use her when we do our follow-up research.”
Cheri Strudwick, Head of Communications & Supporter Development, Heart of Kent Hospice
“Her unrelenting attention to detail, drive to uncover insight, and solution-oriented attitude was impressive”
Amy Hearon, Director, Global Marketplace Insights
“I would strongly recommend working with Jane. She came onto a project with a tight turnaround and unusual sample … providing a high standard of qualitative research quickly.”
Cleo Henry, Researcher, Massive
“Jane adds a great deal of value by helping shape the brief, and then manages and delivers what have seemed like complex projects, simply.”
Paul Spirou, Managing Director, Ape Creative
“Her research helped me design a campaign to roll out a big Investors in People program. Her insights made the whole campaign work brilliantly.”
Alastair Reid, Commercial Director, Mosaic